AXE® Shows Dating Games Epidemic – Girls Are getting More comfortable

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ENGLEWOOD Cliffs, Letter.J. , /PRNewswire/ — As part of the the brand new Black colored Chill product release, AXE, a chief during the men’s brushing 1 , put out a study now you to definitely unequivocally shows girls are getting hotter throughout the years – which evolution causes men to reduce the chill and you may feel afraid attacks regarding the visibility ones girls. Men exactly who experience fidgeting, prevention off visual communication and fumbling up to attractive girls are not by yourself. So it epidemic try capturing the country, and you can AXE Black Cool is here to greatly help.

According to AXE questionnaire 2 , 91 percent of dudes 18 to help you 24 overwhelmingly agree girls possess obtained much warmer for the past 100 years. It escalation in ‘female hotness’ is attributed to some extent so you can switching developments – typically, hemlines are shorter and pumps are large – it is therefore very hard getting dudes to save relaxed whenever fulfilling an effective girl.

Actually, 74 % of girls interviewed recognize to observing one men work scared whenever encountering a trending girl the very first time. Hard information fellas, since 80 percent out-of girls believe it’s important getting men to save his cool and stay sure to a girl the guy finds out glamorous.

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Making anything way more overwhelming, attractive women are that have even more students normally, and you can a top proportion of those children are women step three . Over the years, women can be gaining a competitive boundary over dudes on the hotness company.

AXE® Shows Relationship Games Epidemic – Girls Get Warmer

“Perhaps the best people normally treat his cool a tiny to a beneficial girl the guy finds extremely glamorous,” told you Matthew McCarthy , Movie director out-of Brand Building for AXE. “In our current study on this new relationships games, three-out regarding four dudes informed us they feel afraid through the face-to-face relationships that have a great-looking girls. Wisdom attraction anywhere between girls and you may guys is at the heart out-of the AXE brand name. Since count on was an option section of attraction, AXE facilitate guys continue the chill through-key times about relationship online game.”

Out-of smaller hemlines to higher heel levels, girls are easily gaining an aggressive line more guys on hotness agencies. Due to the fact a leader from inside the men’s room grooming and you may pro throughout the online game from interest, AXE has continued to develop new Black Cool product range to aid guys keep their cool. Infused having citrus, mint and cedar wood scents cards, brand new AXE Black colored Chill range will help men look and you can smell their very best, subsequently boosting the trust ahead of the contrary sex. As well, AXE is initiating Brand new AXE Black Chill Complications, that may offer admirers from all over the nation the chance to experience the greatest thrill and you may shot their capacity to stay ‘cool’ under some pressure due to some step packaged demands.

AXE Black colored Cool Product range The AXE Black Chill Collection offers a full product line including a deodorant stick, anti-perspirant invisible solid, shower gel, shampoo, face wash, shave gel and post shave hydrator to meet all of guys’ grooming needs, helping him look, feel and smell his best. To learn more about the AXE Black Chill Collection visit theaxeeffect.

Regarding the AXE AXE, a leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of bodysprays, deodorant and anti-perspirant sticks, shower gels, hair and face care products. AXE is the No. 1 men’s fragrance* in the U.S. and the No. 1 grooming brand., excluding shaving hardware, and achieved this status only seven years after launch. Including bodysprays, AXE is the largest men’s deodorant brand in the U.S.

The fresh new brand’s goal would be to let men get the girl with brushing products which mirror individual identity and you will existence. For more information, go to theaxeeffect .

On Unilever America Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit unileverusa or .

AXE and you may Kelton Search held survey from 516 18- in order to 24-year-old guys and you will 484 18- in order to 24-year-dated girls regarding U.S.